Link building is not only beneficial because it can help contribute towards improved rankings and traffic from organic searches, but is has other big advantages which can benefit a business as well.
It also happens that links come as a result of other activities where the main goal may not be to generate links. As an example, if you launch a new product which is revolutionary and has never been seen before you’ll probably receive lots of links to your website. Or, if you create content that is designed to be a guide of sorts to something in your industry and it turns out to be the best, then you are very likely to get links as a result.
Neither of these activities, creating a great product and creating a great piece of content, will have been done because of the link building benefit, but links are a consequence of the activity.
This is why we need to think about link building not as a standalone activity, but as something which connects to other parts of your organization and where the benefit goes beyond the links themselves.
Link building can often involve outreach to other relevant websites and blogs within your industry. This outreach frequently relates to the promotion of something that you’ve just created, such as a piece of content or an infographic. A common goal of outreach is to get a link, but there’s much more to it than just this: Outreach can help you build long-term relationships with key influencers in your industry, and these relationships can mean that your business becomes highly regarded and trusted. This in itself is valuable, even if we forget link building for a moment, because you’re creating genuine advocates for your business. In some cases, you may build relationships with writers or journalists who end up contacting you and asking for your help rather than the other way around.
SENDING REFERRAL TRAFFIC
We’ve talked about the impact of links on your rankings, but what about the impact of links on referral traffic? A good link from a highly visited website can lead to an increase in traffic, too. If it’s a relevant website, chances are that the traffic is also relevant and may lead to an increase in leads or sales, as well.
In this situation, the value of a link isn’t just about SEO — it’s about customers. If you can place links to your website in front of people who are genuinely interested in what you do, they may well click through. Sure, they may not get their credit card out and buy from you instantly, but they’re now aware of who you are and what you do.
Good link building can help build your brand and establish you as an authority in your niche. There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand. For example, if you create a piece of content based on industry data and publish it, you have a chance of becoming well known for it in your industry. When you do outreach and try to get links to the content, you’re showing your expertise and asking other people in your industry to help spread the word and show others the same.
If you are interested in learning more about how building links can help your business, reach out to one of our digital marketing and SEO experts for a free consultation. We offer free 30-45 minute consultations all you have to do is call us at (657) 258-0577 or email firstname.lastname@example.org