Marketing is Never One Size Fits All


Promoting is hardly ever one particular size matches all. Drinking water Top quality businesses have to have to seize the possibility to mature as a lot more households target on excellent drinking water.

Here’s the Story

There is an aged story about two footwear salespeople who have been despatched to a tropical island:

Soon after spending a day strolling close to the island looking for chances, the initially salesperson emailed the property office: “Sending my samples back again ASAP. No one right here wears footwear.”

The second salesperson also used the day looking for customers. Returning to the hotel that evening, salesperson quantity two also sent an electronic mail: “Send me extra samples ASAP. No a person right here wears shoes!!”

As we move into the put up-pandemic environment, the water good quality market is poised to carry on growing.

Shifting Ahead

Because of Covid’s outcomes on our lives – sheltering-in-location, physical distancing, decreased vacation, unique shelling out priorities and far more – consumer practices have changed. Lots of homeowners have designed improvements in their residences, which features greater excellent water and air products and solutions. But other households haven’t taken the phase.

What we figured out more than the earlier handful of a long time is that 24/7 entry to excellent h2o is a huge precedence.

Quite a few dealerships are searching for methods to alter their corporations to satisfy recently available buyers with wonderful new systems.  Moreover the experimented with and real, there are new selections in lead technology. Glance for upgraded technology, including effortless-to-create postcard promoting, zoom appointments, new automation technologies, and cellular applications.

Option for Growth

The bottom line of this write-up is that if your h2o good quality organization created it by means of the hard moments, it can go by the roof now.  There is so considerably national notice on water excellent and the age of institutional drinking water techniques. It becomes each and every homeowner’s, each individual parent’s particular duty to insure good quality water for their people from a own POE or POU standpoint.

I am individually hunting forward to the impending WQA Conference this April. We’ll be in Booth 857. It will be good to see the latest merchandise and expert services in water remedy

Continue to be harmless and healthier and at the identical time focus on keeping your business moving forward in a constructive way. After all, as the second footwear salesperson realized at the beginning of this submit, if the shoe suits, dress in it.


Reprinted from Water Top quality Merchandise Magazine, Info Dale’s Marketing Column – March 15, 2022



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