Technology is in a whole different arena in this day and time. You can take drastic measures with such small devices. iPhones may as well be a handheld computer. Traditional and offline marketing can still work and get your message content to people but it may not be as effective as using online marketing. Online marketing cost less and takes less effort to reach your intended audience. Online marketing can benefit any business when it comes to marketing/advertising.
Here are some of the ways online marketing can benefit your business:
You can make changes and/or updates anytime you want to.
You can do ads and marketing campaigns online within minutes and publish it for the public to see immediately. You can track the effectiveness and the impact it has on your business. You will be able to see if the campaign is helping your business or causing you to spend unnecessary money. At that very moment you will be able to make changes to your marketing campaign. You will be able to make as many changes as you like and track daily to see if it works or not. On the other hand, if you choose to use the traditional/ offline marketing you won’t be able to make changes immediately. Some traditional marketing could be placing ads in a magazine, newspaper or using media like television. Usually when using traditional marketing you will have to pay the advertising fees up front and you won’t know for a while if the marketing technique works or not. It’s like playing the waiting game. If you want to make changes, you may have wait for publishing timeframes and end up paying more money to place an updated and/or changed ad.
You can track your results daily.
When you market online, you can track your results in real-time. You can see the effects the marketing campaign has on your business at that very moment. If you have multiple campaigns running at the same time, you can check on all of them and immediately put an end to the ones that are not working. You will be able to see which campaigns are bringing in more profit to your business. On the other hand, Offline marketing will be a slower process in getting any type of results. You will have to wait and see which marketing strategy is reaching your audience and if it’s working out in profits for your business. By the time you get any results, you will have already spent your hard earned money on traditional advertising with no way of tracking in real-time. Tracking is the key to the success or failure of your marketing campaigns for your business. In other words, it’s the cream of the crop.
You can select your targeted audience
Online marketing allows you to screen what type of audience you will like to target or send content to. You can choose your targeted audience by different characteristics, such as, age, gender, marital status, geographic locations, occupations and etc. This way you will have more of a chance for your content to land in the right hands. Your content will go to online viewers who are looking for what you are offering. This is much harder to do with traditional/offline marketing. It will take you more time and research on how to reach your targeted audience. You will need to use a marketing tool that allows you to reach your target audience right now. Internet marketing would be the quickest way to do this.
There are different avenues of getting your campaigns noticed
When marketing online, you will have many avenues to choose from on where you would like your information to appear. You choose to use Email Auto Responders (Aweber & GetResponse), Blogs, Social Media (LinkedIn, Pinterest, Facebook, Twitter) and Videos (YouTube). Offline marketing will have a much broader aspect will have to be strategized. You will need to set up a lot of media outlets to cover your business aspects. This is more work cut out for you.
Online marketing gives your viewers a chance to subscribe, purchase or view what you have on-the-spot. They can view and comment to blog posts or articles, subscribe to your newsletters, opt-in or purchase a product are selling. You will have a greater chance of gaining a sale when you have everything online right at your customers’ fingertips. It is great convenience to the customer when they have an easy way to take care what they need. Offline marketing will not be as effective for on-the-spot conversions. You may get some sales from this marketing strategy but, they probably won’t come in as fast as you would like them to. Offline marketing could also stray away your prospective customers. More than likely, the customer will have to find a computer to enter your website address and then click through a couple of screens to get to the services you are offering. Just the thought of having to do all of this to get to your website to subscribe to or purchasing something, might cause some people not to want to deal with it at that moment. And chances are, they may not get back to it to complete it. You need to use online marketing so that your services are in their face and they can purchase or subscribe, right then and there, on -the-spot. Don’t let your leads and sales get away. Keep it simple.