The disaster-proof company design of the digitally native business BAUNAT, Enterprise News

HONG KONG, Nov. 20, 2020 /PRNewswire/ — Belgian diamond jewelry brand name BAUNAT proves that in instances of crisis, firms can continue to flourish. As a digitally indigenous company, BAUNAT is ideally geared, in addition to standard physical appointments in their showrooms, to holding digital appointments or advising clients by phone, email or chat. Buyers can love the particular and large-good quality video clip phone calls through ZOOM, counting on the own advices of BAUNAT specialists and “stage” into any showrooms to uncover diamond jewellery collections, when and wherever they want.

Belgium digitally native diamond jewellery brand BAUNAT
Belgium digitally indigenous diamond jewelry model BAUNAT

On leading of pictures and videos offered in BAUNAT web site as visible support to see the diamond jewellery, purchasers can now take pleasure in the Digital Trial function to see how diamond engagement rings seem on their fingers. Many thanks to this future-oriented risk of developing own get in touch with even in excess of larger distances, BAUNAT is accessible to consumers not only in or all over the towns of their showrooms, but to clientele from all around the earth.

In addition to their online method, the model is also improving their offline accessibility. On major of their current showrooms over critical towns in Europe this kind of as Amsterdam, Antwerp, Düsseldorf, Geneva, Paris and Zurich, in 2018 the manufacturer opened her really very first showroom in Asia. Situated in 20F, Central Tower, No. 28 Queen’s Highway Central, Hong Kong, the BAUNAT HK showroom operates as a strategic starting up level to scale up their business in the Significantly East.

Even throughout the most tough instant in the summer season of 2020, the brand name opens a new showroom in the heart of London, on 84 Brook Avenue in Mayfair, the magnificent and exceptional centre. “As a brand, you have to transfer ahead,” states Steven Boelens, a single of the co-founders of the brand.

As an E-commerce brand specialised in on-line revenue of diamond jewellery and investment diamonds, this is what sets the firm aside, especially in periods of crisis, like the present disaster. Though most of the prolonged-established and standard houses acquired into hassle simply because they ended up pressured to close their product sales spots and existing a a lot less potent existence on their on the net platform, everything at BAUNAT could go on as regular.


“At BAUNAT, we concentrate on a concentrate on team of good prospective buyers, who desire to tell by themselves,” says Boelens. “Purchasers are getting progressively adept at comparing vendors and locating out details about e.g. diamond high-quality. DNVB*s are responding to present-day customers. Because we are digitally indigenous and hence agile, it was rather easy for us to make changes when the pandemic strike.” 


BAUNAT insist on high quality. Their jewellery is developed and created in Antwerp by seasoned craftsmen who create each and every piece of jewellery with the needed precision and get the job done according to regular solutions utilizing the very best materials. They strive for excellence in almost everything they do, and that is the rationale all around 3,000 clients have by now given them a fantastic 5/5 rating on the independent customer’s experience sharing platform Trustpilot, earning them the ideal rated diamond (jewelry) retailer on the industry.


On top rated of its psychological and esthetical price, diamonds – the major ingredient in jewellery, have by now confirmed their safety element for financial investment functions, as they provide protection towards any credit score pitfalls of banking companies or monetary establishments, forex fluctuations and inflation. But not only are diamonds viewed as as safe – crisis resistant – investments, furthermore the macro-financial law of source and need suggests a structural improve of the diamond prices on the entire world market.

Specifically in periods of crisis, the demand from customers for alternate investments displays an upward development, because traders frequently glimpse for financial balance by much more conservative and extra resilient investments.

WHY Commit IN DIAMONDS During THE Disaster?

“In periods of disaster, we see a sharp increase in demand from customers for investment diamonds. The recent period is no exception. Consumers are hunting for means to enhance the very long-phrase security of their portfolios and are promptly acquiring different asset lessons this sort of as gold or diamonds. These groups are well regarded Steady and resilient to crises, and because they are actively traded, they offer you comparatively substantial current market liquidity. 1 could pick out gold, which certainly has numerous advantages, but we believe that that the mobility and flexibility of diamonds gives them an edge as an financial commitment,” shares by Boelens, the co-founder as perfectly as Diamonds Operational Director of BAUNAT.

“If you don’t anticipate quick gains or unrealistic returns, it just won’t get the job done that way,” continues Boelens. “Nevertheless, all indicators issue to a positive upcoming progress for financial investment diamonds. While they are regarded a secure haven, they present a great deal extra than just security. Scientific studies by renowned consultancies this kind of as Bain & Organization ensure that owing to the lack of new diamond mines, world demand from customers carries on the source exceeds. We therefore suppose that the cost upward craze will continue on in the medium to prolonged expression. And it is the mixture of these exciting attributes that can make an appealing present, especially in occasions of financial downturn.”

“In normal, we have observed that demand is rising, in particular in the German-speaking sector, the leaders in Europe,” proceeds Boelens. More than the past 4 many years, the normal value per sale has elevated from $4,000USD (all around $30,000HKD) to $6,400USD (all over $50,000HKD). So clients are displaying far more and a lot more willingness to commit larger sized sums and are hunting for top quality products and solutions. Desire is also escalating steadily in better financial investment courses these as $ 20,000USD ($156,000HKD)- $ 100,000USD($780,000HKD). But which is not all, big buyers with budgets of $ 200,000USD ($1,560,000HKD) to $ 400,000USD($3,120,000HKD) are turning to BAUNAT a lot more and far more, as they find the one of a kind, sensible small business model captivating.

WHY Ought to AN Investor Obtain THEIR DIAMOND On line?

According to Boelens, BAUNAT Diamonds’ online enterprise design provides its consumers a really own provider that is tailor-made to their desires. Because BAUNAT provides diamonds right at the source, have optimized their warehousing and sell via the Internet, they can offer each investment diamonds and substantial-quality diamond jewellery at the very best probable costs.

In limited, for all those who are on the lookout for a risk-free and extremely cell very long-time period expense with an appealing upturn, diamonds must absolutely be on their radar. Financial commitment diamonds are commonly bought unfastened or in a piece of jewelry, and no other expense merchandise can deliver these as psychological and esthetical worth, as a gift or inheritance.


The Belgian diamond jewelry manufacturer BAUNAT is identified globally for its superior-quality diamond jewellery and superb services. Many thanks to order at the supply, intelligent stock management and electronic internet marketing, they can present their jewelry at an unseen price-high-quality ratio. The BAUNAT consumer is a ‘Smart buyer’. Folks who opt for top quality high quality in all its aspects (elements, solution, end and also company and transparency), but who are not prepared to spend for inefficient or intangible things that are not mirrored in the item they acquire. Additional information on or

*Electronic native vertical makes (DNVBs) are companies that ended up born on the net and promote and ship their individual items. They frequently concentrate and specialize in a single area and target on digital channels in purchase to build their situation in the current market. They can contend on rate due to the fact they get rid of the intermediary in the invest in and output system and promote specifically to the client. This way, they produce the stop item to the shopper up to three periods quicker than the regular e-commerce retailer. Given that 2012, much more than $3 billion has been invested in D2C (immediate-to-consumer) makes, and investigation exhibits that a person in 3 US individuals approach to make a third of their buys from D2C makes. (Econsultancy, 2018)

Media make contact with:

Wanwan Xu
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