Yesterday — #MartechDay, yay! — we unveiled the worldwide 2022 promoting technological know-how landscape, just after getting a year off in 2021. It grew a exceptional 24% to 9,932 options. To make it readable, we actually made it totally interactive at martechmap.com, wherever you can look for, filter, zoom, and far more. It’s pretty wild.
But regardless of its head-boggling scale, the martech landscape has usually been a sidebar to the genuine story of how technological innovation is switching promoting. The actually neat things for me is how entrepreneurs leverage these tools with method, talent, and creativeness to reach amazing outcomes for their enterprises and their prospects.
This is why The Stackies: Internet marketing Tech Stack Awards are my beloved local community party in the martech field. Each individual yr, marketers enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the distinct goods they use. But the most effective kinds express how they assume about their stack conceptually. How does it in shape into their organizational working method? How does it support their purchaser journey?
Collectively, they give us some perception into how martech is currently being applied.
And, mainly because it is also a enjoyable awards application, numerous style and design their stack slides with a little excess pizzazz. Not essentially related to the stack’s mission, but entertaining to see.
This year, 32 organizations sent in stack illustrations. You can see all of them in the cost-free Point out of Martech 2022 report we launched yesterday — The Stackies begin on site 31. (And if you want to view the types from prior a long time, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every experienced entry to a non-income. In the previous, we’ve donated to businesses that market diversity and inclusion in martech. This calendar year, offered the awful situation in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Every yr, we also decide on five “winners” for the awards. I place winners in quotations simply because, although the kinds we pick out are awesome examples of martech stacks that have introduced one thing significantly valuable or artistic to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech local community as a complete wins from this outstanding corpus of authentic-environment stack illustrations.
4 Profitable Stacks from 2021, Updated for 2022
My gratitude is primarily huge for firms who enter The Stackies many decades in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this 12 months with up-to-date slides, and wow, they’re seriously magnificent. They completely qualify as winning entries all over again.
However, we desired to unfold the adore a little bit to contributors who did not just get very last 12 months. So while we didn’t decide on them as winners for 2022, they actually are worthy of to be acknowledged as “standing winners” from previous year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to contribute to The Stackies! These kinds of a wonderful way to support the broader martech group.
5 Martech Stacks from New Winners in 2022
Continue to, deciding upon 5 winners between all the remaining wonderful entries was challenging. These are the kinds we chosen, but I strongly persuade you to down load the finish set in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to these firms to let them know you appreciate their contributions.
Our 5 picks, in alphabetical purchase:
Once more, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so many wonderful entries from the AMA, Annum, Cvent, Electronic Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Verify them all out.