El Pollo Loco Unveils Evolved Thought to Contend in COVID Environment

El Pollo Loco Wednesday unveiled its “Restaurant of the Future” design, signing up for the ranks of some of the category’s major chains, like McDonald’s, Burger King, KFC, and Taco Bell, to do so in recent weeks.

El Pollo Loco, which had 478 (282 franchised) places as of September 23, mentioned the product is built to improve off-premises ease “powered by a far more robust and frictionless digital expertise.”

The re-imagined El Pollo Loco dining establishments have been influenced by the switching behavior of shoppers to delight in a far more electronic-forward and contactless off-premise practical experience that was inevitably sped up by the COVID-19 pandemic,” the enterprise mentioned.

It also capabilities a contemporary interpretation of the brand’s heritage and toughness, like photographs unique to Los Angeles and the El Pollo Loco L.A. Mex model.

El Pollo Loco dropped two variations Wednesday. A single is thoroughly centered on driving small business off-premises and options a takeout window, twin push thru, committed curbside pickup parking areas, and patio seating. There’s no indoor dining space.

Go through A lot more: El Pollo Lays Out Its Program for a Electronic Foreseeable future

The next touts a dual push via, focused curbside pickup parking areas, but a “smaller-than-typical” dining place that opens up to a significant patio by means of garage design and style doorways.

When open, the corporation stated the doorways “seamlessly blend the indoor and outside practical experience and increase the ease and comfort stage of clients eating inside by enabling them to appreciate their meal in an airy, well ventilated atmosphere.”

Each versions center on an improved digitized knowledge, together with cubbies for cell to-go orders, double generate thrus with digital menuboards, and GPS-enabled curbside pickup. The characteristics integrate with El Pollo Loco’s cellular application.

Facts during honor the brand’s record, like cleaver doorway handles (a nod to the fact chicken is reduce to get) and turning fork chandeliers, which repurpose a tool of the trade utilized by the chain’s “Grill Masters.” Murals, imagery, and city maps evoke the brand’s 40-12 months LA roots on the inside and exterior.

“Where you will see our motivation to layout manifest itself in the most extraordinary of strategies is with our new restaurant of the foreseeable future,” said Brian Carmichall, main progress officer at El Pollo Loco, in a statement. “To contend in a COVID world, we realized we necessary to produce a special idea that is anchored in technological know-how, accessibility, and present day design and style components infusing our manufacturer heritage to make it simpler and a lot more fulfilling to be a client.”

El Pollo Loco reported the units are remaining built this quarter and will arrived up coming yr. A version of the L.A. Mex cafe formats will open up December in the sort of a rework.