F-M’s latest bookstore opens with Black Friday ‘sneak peek’ in West Fargo

The sale, founder Dane Ferguson mentioned, lets readers to fill a bag with applied guides for $20. It’s the very first glimpse shoppers will get into the new bookstore, which is slated to entirely open a week or two prior to Christmas in the Pioneer Spot at 300 Sheyenne St. in West Fargo.

“When we had been not fairly completely ready to do a grand opening for what has normally been a mad Black Friday and Little Company Saturday weekend, we determined to do a sneak peek,” he explained.

The West Fargo location will be Ferguson Publications and Much more‘s 3rd location in North Dakota. The initially spot opened ten a long time back in Grand Forks when Dane and his spouse, Elizabeth, observed much larger chain bookstores were vacating the city.

“[We were] filling a void that was going on as national chains ended up closing. They had been closing smaller shops in the malls,” Ferguson reported. “My spouse and I observed an opportunity. We both of those skipped owning a bookstore up in Grand Forks when we lived up there and made a decision to give it a consider and find a one of a kind twist on it.”

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Dane Ferguson has opened a new Ferguson Books location at 300 Sheyenne Street in West Fargo.
David Samson / The Forum

Dane Ferguson has opened a new Ferguson Publications site at 300 Sheyenne Street in West Fargo.
David Samson / The Forum

Considering the fact that then, Ferguson has constructed a regional brand by working pop-up gross sales very similar to this weekend’s in 16 cities as throughout Minnesota, Montana, North Dakota and South Dakota. The pop-up income ended up birthed out of requirement in 2018 as the retail outlet was in search of to generate income, and transfer stock, Ferguson defined.

As a outcome, Ferguson Textbooks finally opened a shop in Bismarck, which Ferguson said bolstered the flagship Grand Forks site.

“Acquiring an identity past the Grand Forks border assisted the Grand Forks keep,” he explained. “It is assisted our enterprise not just due to the fact we are constructing additional stores but also aiding convey brand identification all over the entire point out of North Dakota.”

The moves have grown the Ferguson Publications brand name and made the go to West Fargo attainable.

“When it labored in Bismarck, we understood it would function further than and heading into a bigger current market like Fargo-Moorhead was the subsequent step for us,” Ferguson stated.

The West Fargo retail outlet will function a vast collection of new and applied textbooks, which include bestsellers, nearby authors and local fascination titles. The made use of textbooks are sourced via a trade-in system which exchanges publications for retailer credits. Employed books are sold at a price cut and enable audience to see what publications their neighbors are reading through, Ferguson said.

Made use of publications are a crucial component of Ferguson Books’s business enterprise model simply because they allow for shoppers to accumulate retail outlet credit history and level the actively playing field with larger sized shops.

“It is really tricky to compete with Amazon and the large containers like Barnes and Noble just on sheer price tag position,” Ferguson remarked. “We figure out a various way to solution it from the consumer side. We can not match that selling price, but we can give you far more guides for a related rate.”

Opening the retailer during the COVID-19 pandemic has posed its reasonable share of challenges, Ferguson commented. Boundaries on ability and tactile ordeals as properly as cancelations of gatherings this sort of as significant nationwide and regional author tours undercut the consumer experience small bookstores provide.

Nevertheless, Ferguson noted that the pandemic has resulted in conscientious customers turning to tiny organizations in their communities.

“It truly is usually hard and difficult when you might be functioning on brick-and-mortar and it just grew to become even that significantly a lot more difficult with all the troubles we have faced with 2020,” he discussed. “For the most part, I sense like the community is attempting to embrace both equally a sense of small small business delight and supporting one a further.”

Shoppers browse the selection at the new Ferguson Books location at 300 Sheyenne Street in West Fargo.
David Samson / The Forum

Shoppers look through the selection at the new Ferguson Publications place at 300 Sheyenne Road in West Fargo.
David Samson / The Forum

Ferguson has also identified textbooks to be an escape from the realities of the pandemic and the nation’s political divide.

“I consider a whole lot of people have turned to the local community hunting for small enterprises to support as nicely as publications as a very good way to disconnect from the sound and all the chaos which is been going on this year,” he stated.

“It can be been a tough yr, but it is been a yr that we have found the fruits of our endeavours,” Ferguson concluded.

With a target of “developing the pie, not shrinking it,” Ferguson is optimistic his retailer will be a welcome addition to the F-M area’s small enterprise group. “There are some other compact unbiased bookstores out there that are aspect of our community that I enjoy myself,” he explained. “We are not trying to acquire their company absent but we are seeking to search at one more way for folks to store for guides.”