Skip to content
  • Thursday, May 15, 2025
businessroundtable

businessroundtable

Enjoy business

  • Advertising & Marketing
  • Business News
  • Enjoy business
  • business
  • finance
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • Gamefam Raises $25M to Bring Brands into the Metaverse
Business News

Gamefam Raises $25M to Bring Brands into the Metaverse

May 23, 2022
Anita Leslie

West Hollywood-based video game studio Gamefam has raised a $25 million Series A round to fuel its business of linking Roblox game developers to brands looking to advertise to Generation Z audiences.

Konvoy Ventures, a VC firm based in Denver, led the round and was joined by investors Play Ventures, Makers Fund, Bessemer Venture Partners and Galaxy Interactive.


Since launching in 2019, Gamefam has released more than 30 live games on the popular Roblox platform, and now claims an audience of 6.5 million daily users in the U.S. and 15 million worldwide. The studio said the new funding has helped grow its headcount to more than 100 employees.

A key part of Gamefam’s model is allowing major companies like Disney and Mattel, as well as larger game publishers like Sony and Ubisoft, to integrate their brands into advertising experiences that fit within a game. These so-called “custom branded experiences” are becoming more popular in the gaming world, especially as platforms like Roblox promise a more immersive metaverse experience for users.

Branded experiences in video games also tend to focus less on the traditional, hardcore gaming crowd and more on a wider general audience drawn to virtual entertainment experiences. Music experiences, in particular, have proven particularly viable; rapper Travis Scott’s live virtual concert in “Fortnite” reached over 12 million viewers, while a Roblox performance by rapper Lil Nas X drew 36 million attendees. Sony’s music division inked a deal with Roblox last year to bring more of its artists onto the platform.

Gamefam CEO Joe Ferencz noted that although the company makes money from brand partnerships, it is still focused on serving individual creators looking to publish games on third-party platforms like Roblox.

“Gamefam is a company started by creators to support creators,” Ferencz said in a statement. “We have been able to bring together experts from AAA gaming as well as some of Roblox’s top native talent to drive successful revenue growth for our games, create opportunities for brands, and build new franchises.”

From Your Site Articles

Related Articles Around the Web

Tags: "Ca Business Search, Amazon Business Login, Amazon Business Prime, Bank Of America Business Account, Best Business Schools, Business Attorney Near Me, Business Bank Account, Business Card Holder, Business Card Maker, Business Card Template, Business Cards Near Me, Business Casual Attire, Business Casual Shoes, Business Casual Woman, Business Plan Examples, Ca Sos Business Search, Capital One Business Credit Card, Chase Business Checking, Chase Business Credit Cards, Chase Business Customer Service, Chase Business Login", Chase Business Phone Number, Cheap Business Cards, Citizens Business Bank, Cox Business Login, Digital Business Card, Facebook Business Suite, Finance In Business, Free Business Cards, Google Business Login, Harvard Business School, Lands End Business, Massage Parlor Business Near Me, Michigan Business Entity Search, Mind Your Business, Mind Your Own Business, Ohio Business Search, Risky Business Costume, Skype For Business, Small Business Loan, Small Business Saturday 2021, Starting A Business, Texas Business Entity Search, Triumph Business Capital, Vending Machine Business, Verizon Business Customer Service, Vonage Business Login, Wells Fargo Business Account, Yahoo Small Business, Yahoo Small Business Login

Post navigation

American Express Global Business Travel Reports Q1 2022 Financial Results and Raises Guidance
What Is the Average Email Marketing Cost? What You Need to Know
May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    

Archives

Recent Posts

  • How China-US Trade Agreement Tariffs
  • How Financial Planning Meets Investing: The Perfect Combo
  • How to Create a Monthly Financial Plan That Works
  • Who Won the Biden Trump Debate: Experts Weigh In
  • Biden vs Trump Debate: Fact-Checking the Claims

BL

Tags

"Business Insurance Cover Coronavirus 5e Business Profit Ahron Levy Columbia Business School Att Business Login Business Consultant Certification Austin Business Letter With Logo Example Business Located Easy Location Business Platform Stocks Business Positions Seattle Business Regulation Legal Services Daystarr For Business Dimagi Business Development Toolkit Do Business Schools Accept Entreprenuers Enironmentall Friendly Business Ideas Eric Early Republican Business Owner Essec Business School Dean Essential Business To Remain Open Example Small Business Fall Winter Business Hours Template Fdot Woman Owned Business Certification First Business Women United States First Com Business Fixing A Damaged Reputation Business Florida Business Enforcement Free Small Business Communication Tool Law School Business Entity Outlines Mapping A Business Location Medical Business Trends Economics Mix Business And Personal Money Mlm Nit Small Business Legally New Business Agency Sales Questions Patricia Saiki Women'S Business 1990 Safety Business Proposal Sample Business Plan Entrepreneur School Business Administration Positions S Corp Business Deductions Search Tx Business Llc Sentextsolutions Business Cards Signs For Business On Roads Skype For Business Recording Capacity" Small Business Forums .Net Small Business Insurancr Tech Monkey Business Ttu Business Cards Template Turbotax Business Nys Forms

Partner Links

mdg500.org
wainscottpartners

links

For Business Bytez Maniacs
Discover Your Explore Habit

BR

pepperagent
turnipagent

bp

backlinkplacement.com

Related Article

Business News

Who Won the Biden Trump Debate: Experts Weigh In

May 2, 2025
Anita Leslie
Business News

Biden vs Trump Debate: Fact-Checking the Claims

April 29, 2025
Anita Leslie
Business News

Tips to Choose the Best Business Web Hosting Platform

July 25, 2024
Anita Leslie
Business News

Facebook Small Business Marketing – How To Get More Traction

July 17, 2024
Anita Leslie
Copyright © 2025 businessroundtable
Theme by: Theme Horse
Proudly Powered by: WordPress

WhatsApp us