SHANGHAI–(Business WIRE)–Below the background of the world-wide financial recession, China, as the initially major country to resume financial operation, attracted a lot of the world’s interest with the Expo when again. And Chinese liquor is taking benefit of the Expo to present the world its ambition of “heading world wide”. “Shanghai Guijiu” was introduced at the 3rd China Global Import Expo and proposed to increase the global current market with ” an progressive model, progressive goods, and modern improvement”.
The employees of Shanghai Guijiu stated that the intercontinental affect of Chinese liquor is steadily rising. With its “star items”, Shanghai Guijiu hopes to attain extra improvement opportunities and exhibit a lot more people the allure of Chinese liquor culture.
The exhibition is the “first demonstrate” of Shanghai Guijiu in the Honest, and its “Modern Chinese liquor enterprise” enterprise philosophy and the fair “Acquire to appreciate options” topic coincides.
Han Hongwei, chairman of Shanghai Guijiu, mentioned in an interview: Shanghai Guijiu has normally taken ‘Making a greater life’ as its corporate mission. The goal of attending this Expo is to get advantage of this international stage and show our feelings on Chinese liquor’s intercontinental improvement. At the exact time, we also hope to clearly show our “Open up cooperation, Hand in hand innovation” principle to the shoppers at home and abroad.
In Han’s feeling, the global liquor market place competitiveness is a multi-dimensional competitors of “Brand and High-quality”. It is a new mission for the liquor marketplace in the new era to brew fantastic liquor to meet consumers’ wants and constantly boost its quality. “Heading to the entire world — telling the tale of Chinese liquor effectively” is also the mission of Chinese liquor enterprises entrusted by the situations.
Chinese liquor industry analysts pointed out that if Moutai and Wuliangye are the leaders symbolizing China’s regular liquor field, Shanghai Guijiu is a practitioner to build a new image of Chinese liquor culture internationally.
It is described that Shanghai Guijiu has two mainstream liquor flavor. At existing, Shanghai Guijiu is promptly occupying the Chinese industry and in search of overseas sector alternatives by its impressive advertising method.
Inheritance and Innovation — Emphasize the core competitiveness of enterprises
Despite the fact that the earth is affected by the epidemic, visitors from all over the earth are nevertheless enthusiastic about coming to the “Appointment of the East”. This also will make the Expo a favorable window to screen the picture of Chinese liquor.
Han Hongwei said in an job interview that inheritance and innovation are the main competitiveness of Shanghai Guijiu. Chinese liquor lifestyle has a prolonged history, and it is also the epitome of the Chinese nation’s spirit of adhering to craftsmanship. At the exact same time, Chinese liquor also demands innovation to stand out in the new period of intercontinental competition.
As an revolutionary liquor business, Shanghai Guijiu has built good efforts in working experience, model, advertising and marketing, and digitalization. To increase shopper knowledge, Shanghai Guijiu has established up large-regular working experience retailers in Shanghai, Beijing, Shenzhen, Ningbo, and other main towns. Every visitor can really feel the attraction of Chinese liquor society from the features of sight, scent, and style.
Also, Shanghai Guijiu brings together technological know-how and marketing and advertising, concentrating on digital promoting. By segmenting the group, demand from customers, and capabilities, modern goods are made to meet up with distinct consumers’ personalised requires. It also changes the conventional internet marketing model and establishes a zero-distance contact use path with flat channels and an F2C design.
Market analysts say liquor intake in China has blossomed with the intake upgrading and the rising sharply of the middle class. With the fast progress of the World-wide-web, new business models and new intake developments emerge in liquor, and modern brand setting up and advertising approaches arise endlessly. Shanghai Guijiu is striving to acquire to globalization, which is also one of China’s new liquor force’s important breakthrough directions.