Unilever to obtain US natural vitamins business enterprise SmartyPants | Foods Field Information

SmartyPants Vitamins

SmartyPants Natural vitamins

Anglo-Dutch client goods giant Unilever is to beef up its health and fitness and wellness offering through the acquisition of US-dependent SmartyPants Natural vitamins.

The Ben & Jerry’s ice product and Marmite owner explained it experienced signed an settlement to get the Los Angeles-based mostly vitamin, mineral and health supplement enterprise for an undisclosed sum.

SmartyPants Natural vitamins was founded in 2011 by entrepreneurs Courtney Nichols Gould and Gordon Gould with an emphasis on applying purely natural elements.

It is effective with non-GMO licensed substances and a variety of sustainably sourced “bio-readily available vitamins”. Their product range is free from synthetic colours, artificial flavours, sweeteners and preservatives. 

Peter Ter Kulve, president of health and wellbeing at Unilever, said SmartyPants Natural vitamins “complements Unilever’s portfolio of brands in the functional nourishment and dietary supplement phase”, pointing to makes these as Horlicks and Olly.

The Gould homeowners, who are co-CEOs, included: “From the start out, SmartyPants Natural vitamins has been about family, authenticity and a core dedication to our collective well-being. We are psyched to do the job with Unilever to increase the SmartyPants manufacturer.”  

SmartyPants Vitamins has a very long-standing partnership with non-gain organisation Vitamin Angels to offer vitamins for moms, expectant moms and young children in need globally. 

Unilever has done numerous discounts in the last two decades in regions very similar to SmartyPants Nutritional vitamins.

In April this yr, the company acquired the food stuff-and-beverage manufacturer Horlicks and other client health care diet products and solutions from GlaxoSmithKline (GSK).  

In April 2019, it bought US-dependent natural vitamins-to-snack-bars organization Olly Nourishment.