Aurora Cell Launches JG VaaS (Video clip as a Provider) Company to Improve Person Engagement by means of Shorter-movie Streaming | 2020-12-02 | Push Releases

SHENZHEN, China, Dec. 02, 2020 (World NEWSWIRE) — Aurora Cellular Limited (NASDAQ: JG) (“Aurora Cell&CloseCurlyDoubleQuote or the “Company&CloseCurlyDoubleQuote), a foremost cellular developer support service provider in China, these days announced that it has released a Movie as a Services answer (“JG VaaS&CloseCurlyDoubleQuote) lately, which allows cellular app developers to offer related consumer-helpful small video content material in their applications, as a result enhancing consumer working experience, growing user engagement and stickiness, and maximizing monetization capability.

In accordance to Aurora Mobile&CloseCurlyQuotes internally-generated statistics, cell people&CloseCurlyQuote ordinary each day time expended on shorter films compared to other App functions is expanding. Shorter video clip has develop into a powerful device for App builders to extend their consumer foundation and strengthen consumer engagement. JG VaaS supplies comprehensive significant-top quality short video assets. With a lot more than 100,000 contracted content producers, JG VaaS has a pool of about 130 million brief movies with 200,000+ everyday updates. For Apps that have no short movie attribute, they can put in JG VaaS SDK to allow their consumers to enjoy both equally horizontal and vertical small video clip formats instantaneously for Apps that have online video assistance capabilities but absence higher-top quality video clip content material, they can hook up to JG VaaS API to accessibility the video methods.

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By leveraging JG VaaS, Application users can obtain personalized online video suggestions on a timely foundation as all the online video content material offered by JG VaaS is tailor-made to user profiles. App developers can also construct personalized video clip channels according to its target user base, this kind of as health and fitness, pets, natural beauty and other online video categories, permitting builders to effectively arouse person desire, optimize user encounter, and maximize users’ common every day time expended and person stickiness. In addition, by means of integrating with Aurora Mobile’s force notification provider, JG VaaS can thrust personalised substantial-excellent movie content to people to make improvements to user retention and reactivate dormant users. For the duration of the original demo phase, a amount of hero Applications presently correctly improved their consumer engagement by making use of JG VaaS. According to the Organization&CloseCurlyQuotes internally-produced data, use of JG VaaS drastically increased ordinary user time expended for each day by 30{1e368efdbc5778293a1dba36f2d6241a4c7f47e278b3535a9e6c60a245c5f01f} to 370{1e368efdbc5778293a1dba36f2d6241a4c7f47e278b3535a9e6c60a245c5f01f} in just these apps.

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Mr. Fei Chen, Aurora Mobile&CloseCurlyQuotes President, commented, “The usage of short movie information has exhibited phenomenal expansion in latest several years, led by tremendous applications these kinds of as Douyin and Kuaishou. Instead of consuming limited videos predominantly in purposely crafted video clip apps, we think the foreseeable future use of shorter films will be in a dispersed way in which users can consume quick films by opening any App at any time, significantly with the proliferation of 5G mobile community. Brief online video streaming will become the conventional attribute of all the Applications. Our VaaS product or service tends to make this probable. Prior to launching this solution, we surveyed about 500 developers amid our extensive developer network. These builders were evenly dispersed across diversified field verticals, and a array of DAUs stages, in order to make the study effects impartial. There was mind-boggling curiosity from developers to trial this item and the normal view was that the solution would aid them enrich their App written content, boost their user experience, increase their person paying out time and user stickiness, and sooner or later raise the visitors price of their applications. Dependent on survey results, we estimate that the market option could be properly about RMB50 billion. We think our exclusive and trusting relationships with the developer group, and many years of practical experience and accrued information in setting up developer products and services will give us an unparalleled benefit in tapping into this substantial current market opportunity.&CloseCurlyDoubleQuote

About Aurora Cellular Limited

Founded in 2011, Aurora Cell is a foremost cellular developer service supplier in China. Aurora Mobile is dedicated to giving economical and secure drive notification, a person-click on verification, and App website traffic monetization services to assistance builders strengthen operational efficiency, improve and monetize. Meanwhile, Aurora Mobile’s vertical purposes have expanded to current market intelligence, monetary danger administration, and place-dependent intelligence, empowering many industries to make improvements to productiveness and improve determination-generating.

Harmless Harbor Assertion

This announcement consists of forward-looking statements. These statements are manufactured under the “safe harbor&CloseCurlyDoubleQuote provisions of the U.S. Personal Securities Litigation Reform Act of 1995. These forward-wanting statements can be determined by terminology this kind of as “will,&CloseCurlyDoubleQuote “expects,&CloseCurlyDoubleQuote “anticipates,&CloseCurlyDoubleQuote “future,&CloseCurlyDoubleQuote “intends,&CloseCurlyDoubleQuote “plans,&CloseCurlyDoubleQuote “believes,&CloseCurlyDoubleQuote “estimates,&CloseCurlyDoubleQuote “confident&CloseCurlyDoubleQuote and equivalent statements. Among the other points, the Organization Outlook and quotations from management in this announcement, as very well as Aurora Cell&CloseCurlyQuotes strategic and operational options, contain forward-seeking statements. Aurora Cell may possibly also make composed or oral forward-seeking statements in its periodic studies to the U.S. Securities and Trade Fee, in its yearly report to shareholders, in push releases and other penned resources and in oral statements produced by its officers, administrators or personnel to third events. Statements that are not historical specifics, which includes but not confined to statements about Aurora Cell&CloseCurlyQuotes beliefs and expectations, are ahead-searching statements. Ahead-seeking statements entail inherent pitfalls and uncertainties. A range of aspects could trigger real effects to vary materially from people contained in any ahead-looking assertion, which include but not minimal to the next: Aurora Mobile&CloseCurlyQuotes procedures Aurora Mobile&CloseCurlyQuotes potential enterprise enhancement, money situation and success of operations Aurora Cell&CloseCurlyQuotes potential to entice and keep prospects its skill to produce and proficiently marketplace data alternatives, and penetrate the present marketplace for developer products and services its capability to changeover to the new advertising and marketing-driven SaaS-model its capability maintain or boost its model the level of competition with present or foreseeable future opponents its means to continue on to achieve entry to cellular information in the foreseeable future the rules and laws relating to data privacy and safety basic financial and enterprise circumstances globally and in China and assumptions underlying or related to any of the foregoing. Even more details relating to these and other dangers is provided in the Firm&CloseCurlyQuotes filings with the Securities and Trade Commission. All facts supplied in this press launch and in the attachments is as of the day of the press launch, and Aurora Cell undertakes no obligation to update these kinds of info, other than as needed under relevant legislation.

For normal inquiry, please speak to:

Aurora Cellular Limited

E-mail: [email protected]


In China

Mr. Eric Yuan

Cell phone: +86-10-5900-1548

E-mail: [email protected]


Ms. Linda Bergkamp

Phone: +1-480-614-3004

E mail: [email protected]

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