Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading…
Tag: Martech
MarTech Outlook Names Little Bird Marketing as Top 10 Brand Management Solutions Provider
That’s right. Priscilla McKinney made her way onto the cover of a magazine. Not Vogue (this…
Martech is consolidating, but what will the 2022 landscape reveal?
Next Tuesday, May 3 — Martech Day! — we’ll release the 2022 marketing technology landscape, along…
Marketers keep replacing major martech apps, integration #1 factor for replacements
My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which…
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 years that I’ve been publishing the martech landscape, as it mushroomed from ~150…
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of…