Martech

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Anita Leslie September 21, 2022

Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the...

MarTech Outlook Names Little Bird Marketing as Top 10 Brand Management Solutions Provider

Anita Leslie September 20, 2022

That’s right. Priscilla McKinney made her way onto the cover of a magazine. Not...

Martech is consolidating, but what will the 2022 landscape reveal?

Martech is consolidating, but what will the 2022 landscape reveal?

Anita Leslie September 6, 2022

Next Tuesday, May 3 — Martech Day! — we’ll release the 2022 marketing technology...

Marketers keep replacing major martech apps, integration #1 factor for replacements

Marketers keep replacing major martech apps, integration #1 factor for replacements

Anita Leslie September 4, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers...

Think the martech landscape is big? Here’s the size of the software industry overall

Think the martech landscape is big? Here’s the size of the software industry overall

Anita Leslie September 3, 2022

Over the 11 years that I’ve been publishing the martech landscape, as it mushroomed...

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Anita Leslie September 1, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden...